French Bloom returns to The New Bar at Coachella 2025 for a Third Year!
Starting on April 11th 2025, the California desert will once again pulse to the rythm of Coachella, one of the world’s most known and iconic music festivals. While the lineup is expected to make headlines yet again with Lady Gaga, Charli XCX and Post Malone expected to perform, another movement continues to grow behind the scenes: the alcohol-free revolution. At the forefront of this shift is The New Bar, the first 100% non-alcoholic bar at Coachella, with whom we are proudly partnering for a third consecutive year.
A New Era of Celebration: More Conscious and just as Vibrant!
Coachella isn’t just a massive stage for the world’s top artists—it’s a cultural and social barometer, reflecting and often amplifying emerging trends in lifestyle, fashion, wellness, and of course, celebration. In recent years, the festival has made notable strides toward creating an immersive and inclusive experience tailored to all lifestyles. That includes rethinking how people celebrate, especially when it comes to drinking habits and what’s in their glasses.
Over the past few years, the No/Lo (No Alcohol / Low Alcohol) movement has gained serious momentum. Driven largely by Gen Z’s growing focus on wellness, mental health, and mindful living, more and more consumers are seeking festive experiences that don’t compromise their values or well-being. In response to this evolving demand, Coachella partnered in 2022 with The New Bar, a 100% alcohol-free bar concept. French Bloom was proud to be a part of the inaugural arrival of The New Bar ar Coachella. Now in its third year, The New Bar continues to be a magnet for curious and conscious festivalgoers who want to try new things, remain sober or just switch between alcoholic drinks and non-alcoholic ones. Among the standout brands featured by The New Bar, French Bloom has quickly become a must-try reference in the alcohol-free space with its french bubbly. Combining French savoir-faire, elevated design, and complex aromas, it offers a premium alternative for those who want to celebrate without compromise!
A Long-Term Collaboration
Launched in 2022 in Los Angeles, The New Bar was founded on a clear mission: to make partying more inclusive and accessible for everyone—alcohol-free, yet uncompromising on taste, aesthetics, and experience. Its 2025 return to Coachella marks the continuation of a strong and ever-evolving partnership with French Bloom. Notably, French Bloom remains the only French alcohol-free sparkling wine brand featured at the festival for three years running, a testament to the brand’s pioneering role and long-term commitment to the alcohol-free world. Together, French Bloom and The New Bar are rewriting the rules of celebration, making room for a new generation of joyful, elegant, and inclusive toastingcelebrations!
No/Lo Beverages Are Taking Over the Festival Scene
The success of French Bloom and The New Bar at Coachella is a true reflection of a worlwide shift regarding alcohol consumption. Across the globe, more and more major music festivals are embracing No/Lo beverage offerings, recognizing the changing preferences of younger generations. The presence of No/Lo options isbecoming not onlyaccepted but expected at leading cultural events. Coachella 2025 is part of this global evolution—a celebrationthatseeks to honordiversity in how wechoose to connect, enjoy, and celebratetrulytogether.
The Line-Up
For Coachella 2025, French Bloom at The New Bar invites festivalgoers to discover its alcohol-free sparkling wines with an exclusive line-up to enhance their desert experience!
Our non-alcoholic bubly French Bloom Le Rosé will be served by the glass the whole festival. With its elegant notes of red berries, rose petals, and a fresh, crisp finish, Le Rosé is the perfect choice for sipping under the desert sun or during live performances.
Cocktail, Discover French Bloom and The New Bar are unveiling their exclusive creation for this new year: The Desert Bloom Cocktail, a refreshing, alcohol-free cocktail blending French Bloom Le Blanc with Mionetto Aperitivo, Grapefruit and Cucumber. Crafted for Coachella’s sunny, botanical ambiance, this floral and mineral-infused spritz offers a sophisticated alternative to traditional Spritz, perfect for mindful celebration with a twist of originality.
The Desert will be Anything but Dry!
Alcohol-free, organic, french, sulfites-free, gluten-free, without conservatives and low in calorie, French Bloom is the drink of choice to enjoy your time at Coachella! With a deep-rooted commitment to nature and French Know-How, French Bloom adds a sparkling note of sophistication to Coachella’s beverage landscape.
Where to find Us?
French Bloom will be available during the whole Festival at The New Bar at The Terrace GA and 12 peaks VIP area for an elevated tasting experience.
By the glass or in the Desert Bloom Cocktail, French Bloom invites all Coachella attendees to celebrate every moment in style, with intention, and without compromise.
Tchin-Tchin!
