French Bloom was founded by Maggie Frerejean-Taittinger and Constance Jablonski, two women who understood firsthand the gap in premium non-alcoholic offerings. As foodie soon-to-be mother and a globally recognized model, they saw how celebration often excluded those who chose not to drink, and set out to change that.
Their vision became a Maison. With the arrival of Rodolphe Frerejean-Taittinger, an experienced Champagne maker, and Maggie’s husband, French Bloom gained the technical structure and wine expertise needed to scale globally. Today, the brand stands at the intersection of heritage and innovation and leads the category with a presence in over 50 markets in a little under 3 years.
“Bringing French Bloom to Formula 1® is not just a business milestone, it’s a cultural one,” says Rodolphe Frerejean-Taittinger, CEO of French Bloom.
“We’re proud to stand alongside one of the world’s most iconic sports and introduce a new way to celebrate—elevated, alcohol-free, and designed for today’s global audience. We’ve combined the heritage of traditional sparkling wine with a committment to innovation. It’s a proud moment to see our non-alcoholic sparkling wines on the global stage, at the forefront of how people choose to celebrate.”
This partnership with Formula 1® comes at a time when the sport’s fastest-growing fanbase is also women. With female viewership surging and more women participating across leadership, engineering, and hospitality, Formula 1® is evolving—and French Bloom is proud to represent that change, on and off the track.
