What were your biggest fears/challenges when you've launched French Bloom?
CJ: Our biggest fear was that the French market, which is where we launched our product first in October 2021, wouldn't understand the concept of dealcolised wine. It was a complete new category two years ago and we really took a bet on changing French habits.
What made each other the perfect business partner for you?
MFT: There are a lot of parallels in how Constance is a friend and how she is a business partner. She's always been someone who shows up, she's extremely reliable, and knowing that, it was easier for me to trust her to run and manage the business together. She is creative, extremely ethical, and generally a ton of fun to be around and work with.
CJ: Maggie worked in fashion like me before being at the Michelin Guide and that definitely helps that she can understand my work and crazy schedules. As I said before she is the most hard-working person I have ever met, and I know I'm learning twice as fast thanks to her.
From modeling to alcohol-free sparkling wine business owner, there is a huge shift. What advice would you give to the young generation who are thinking about their career?
CJ: I would tell them that anything is possible if you work hard for it, practice makes perfect and it's really a gift to be able to learn new things at different stages of our lives. The only barriers we have are the ones with create for ourselves, be patient, do something that sparks joy in you, and never make yourself indispensable for things you really hate doing.
What skill do you recommend entrepreneurs to acquire?
MFT: The single skill that I regularly recommend industry insiders to start focusing on is empathy.
I know, you’re probably thinking can that be worked on? My answer is yes.
Researchers have discovered that far from being an immutable trait, empathy can be developed.
It’s about moving regularly beyond our own world views to try to understand those held by other people.
It’s about acknowledging your own biases, we all have them. And stepping out of your bubble.
Empathy is imperative in the alcohol-free drinks business. I'm speaking regularly with leaders in the hospitality industry, mega event organizers, the travel sector, on why it no longer acceptable to not have alcohol-free options ‘at the same level and experience of fine wines and sparkling wines' for all guests, not just the majority in the room. And for me, that's about empathy.
During my pregnancy, I understood what it could feel like to be excluded from the weddings, business dinners, and other social gatherings because I was not drinking alcohol. And I strive regularly to put myself in the shoes of a French Bloom customer in the more than 20 countries we are present in, to understand what they are looking for in terms of concept, taste and the entire experience around the brand. I’m proud that with French Bloom, we are helping create more inclusive, and long lasting celebrations.