We thought we had to redefine the codes of the celebration
"We met in New York ten years ago," explains Constance Jablonski. When Maggie got pregnant, she sometimes felt excluded, without being able to drink. For my part, my modeling career exploded, with a lot of trips. So I came to "deprive myself of my outings with friends so as not to be the spoil that refused to drink in the evening. We thought we had to redefine the codes of the celebration. ”Duo priority?Combine conviviality and self care.“Gourmet with various flavors and aromas, French Bloom is without added sugars, sulfites without calories, organic and vegan,continues Constance Jablonski.We did not just want to quench their thorough wine, but create a recipe that combines French know-how and well-being. ”A healthy aim that joins that of the Petit Beret, alcohol -free drinks and vegan friendly.“Small beret has existed since 2016. We are one of the pioneer companies on the market,declares the co-creator of the Fathi Benni brand.Small beret started by developing alcohol -free wines, then embarked on beers and spirits. My co-founder Dominique Laporte was elected best sommelier in France and is at the heart of the design of each product, which allows us today to integrate the map of great starred chefs. ”
CBD, from Zen to cans
New green gold with anti-inflammatory and anxiolytic virtues, the CBD also invests the drinks sector. Spotted on the Instagram accounts of all that the Insiders Fashion Planet, the Chilled cans imagined in partnership with Jacquemus have become collector in an almost instantaneous way. The winning recipe of this brand launched between two confinements by David Migueres and Martin Gunther? Source water taken from Gensac in the southwest of France, in which cannabidiol is then integrated.
“We noticed that the drinks sector increased sharply in the United States, they declare in choir.We therefore decided to launch a product that responds to the double health problem of sugar -free and functional. We have developed our own recipes with natural ingredients and a CBD extracted in France, in a more ecological container than glass, can. A packaging twice as much green in terms of production, transport and recycling, which appeals thanks to its Nineties side. ”
The photogenic and colorful can with retro accents redesigned in its green version, it is also the bet of Trip, launched by Olivia Ferdi and her husband Dan Khoury. Gluten -free, vegans and added sugars, these drinks infused with CBD and adaptogenic plants appear on the social networks of the fine flower of the healthistas."Consumer requests are changing, and we have found that generation Z is drinking less alcohol than its elders,confirms Olivia Ferdi. Trip offers to relax and socialize, but without needing to be alcohol. ”
Fermented drink obtained thanks to the cultivation of bacteria and yeasts, the Kombucha and its many benefits on the microbiota and the digestive system are also a place of choice within the drinking landscape.
For its part, Achille Miklitarian, co-founder of the Archipel brand claims:“Our Kombucha is above all responsible, and we respond to two inconsistencies linked to its production, which are distant sourcing and energy storage energy by offering stable drinks at room temperature. We favor local sourcing by replacing tea with French fruit trees.And add:Archipelago is social: our labels are expressive and our bottle recalls beer. At the table, in the evening, at the bar, he breaks the punitive image of the without alcohol drink. ”
So many initiatives that restore its full meaning to "health!" Cry of the heart of aperitif aficionados.
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