Job Description
French Bloom is the world leader in super-premium alcohol-free sparkling wine. In just four years, the brand has expanded into more than 60 international markets, cementing its position as a pioneer of an entirely new category. In 2025, the Maison received a strategic investment from LVMH, marking the group's first commitment to the non-alcoholic world.
Founded by Maggie and Rodolphe Frerejean-Taittinger along with Constance Jablonski, the brand was born from several years of research and rigorous standards before its launch in October 2021. As the first Maison entirely dedicated to alcohol-free wine, French Bloom established its home in Limoux, rooting itself in one of the world's oldest sparkling wine–producing regions, and affirming that this is not a trend but a house built to last. It is from this home that the brand continues to push the boundaries of what alcohol-free wine can be.
Recognized as the best alcohol-free sparkling wine in the world, French Bloom has established itself as the go-to French alternative for those who refuse to choose between excellence and inclusivity not a substitute for traditional sparkling wines, but a Maison that stands alongside them.
The undisputed leader of its category, French Bloom has transcended its world to establish itself in some of the most sought-after spaces in global culture and sports. The brand is the Official Alcohol-Free Sparkling Wine of Formula 1® a 10-year partnership and has become a presence at some of the world's most iconic moments, from Coachella to Roland Garros and beyond.
Behind the brand is a dynamic and innovative team made up of independent, bold thinkers who believe in a world where everyone can celebrate in their own way, whether or not they choose to drink alcohol.
At the heart of everything French Bloom does is a simple, powerful mission: bringing everyone together around the table.
Based in Paris, the brand continues its exceptional growth and ambitious vision. To support this momentum, we are hiring a: BRAND CONTENT & EDITORIAL MANAGER (M/F) on a permanent contract (CDI), starting as soon as possible.
YOUR ROLE:
The Brand Content & Editorial Manager is the guardian of French Bloom's voice, image, and editorial consistency across all of our social and digital platforms. The role sits at the intersection of brand strategy, content creation, and operational execution. This person will oversee the editorial vision, creative production, and content distribution, working within an integrated brand-studio approach.
MAIN RESPONSIBILITIES
Editorial & Social Media Strategy
- Define and drive the social media and editorial strategy in line with French Bloom's DNA
- Ensure consistency of tone, image, and storytelling across all platforms
- Build and maintain the editorial calendar
Content Creation & Production
- Develop creative concepts, editorial angles, moodboards, and shoot intentions
- Produce part of the content in-house (social-first formats, Stories, Reels, TikTok, carousels)
- Organize and oversee external productions (photoshoots, filming, brand events)
- Supervise post-production (editing, retouching, formats, deliverables)
Creative Direction & Coordination
- Brief, challenge, and approve content produced by agencies, freelancers, and partners
- Coordinate internal teams (marketing, communications & e-commerce) around key content moments
- Ensure schedules, budgets, and deadlines are respected
AI & New Tools
- Use generative AI tools for ideation, creative prototyping, and format adaptation
- Integrate AI as a creative accelerator in service of the brand's standards
Performance & Optimization
- Track performance KPIs (engagement, reach, saves, clicks, brand impact)
- Continuously optimize formats, messaging, and posting rhythm
- Maintain creative, cultural, and competitive watch/monitoring
TOOLS & SKILLS
- Excellent command of Instagram, TikTok, LinkedIn, YouTube
- Planning and analytics tools (Hootsuite, Sprout, Meta, Google Analytics, etc.)
- Strong command of creative tools (Adobe Suite, video editing, retouching, layout)
- Strong interest in AI creative tools
- Ability to manage multiple projects in parallel
DESIRED PROFILE
PROFILE:
- 3 to 5 years of experience in content, social media, creative/art direction, or agency work
- Experience in luxury, fashion, beauty, wine & spirits, or premium environments is a real plus
- A profile that is both creative and highly operational, able to think up ideas and produce them
- Sharp sense of image, detail, and brand culture
- Fluent French and English
Join French Bloom and be part of our mission to create alcohol-free sparkling wines for festive, healthy celebrations!
If you want to get involved in a project with positive social impact, send your application (CV + Portfolio) to: careers@french-bloom.com
We look forward to meeting you and building a better future together.
Website: https://www.frenchbloom.com
Instagram: https://www.instagram.com/french.bloom/?hl=fr
Cheers 🥂