French Bloom has always believed that non-alcoholic wine should be judged first as wine, not simply by the absence of alcohol.
That philosophy has shaped the development of the collection over the past five years.
La Cuvée Vintage 2023 marked an important step forward. Made from 100% organic Blanc de Blancs, with the wine aged in oak, it embraces the character of a specific vintage rather than seeking absolute consistency from one year to the next.
La Cuvée Vintage 2023 marked an important step. Rather than pursuing absolute consistency from one year to the next, the cuvée explores the character of a particular vintage and the wines from which it is made. It also reflects a question that is becoming increasingly central to French Bloom’s work: how far can non-alcoholic wine go in expressing vintage, origin and terroir?
For French Bloom, that is where some of the most interesting possibilities now lie.
“What excites me most is that we’re no longer asking whether non-alcoholic wine can be great. We’re asking how far it can go, how much place, vintage and character it can express. That feels like a much more interesting question.”
- Maggie Frerejean-Taittinger, Co Founder French Bloom