Coachella isn’t just a massive stage for the world’s top artists it’s a cultural and social barometer, reflecting and often amplifying emerging trends in lifestyle, fashion, wellness, and of course, celebration. In recent years, the festival has made notable strides toward creating an immersive and inclusive experience tailored to all lifestyles. That includes rethinking how people celebrate, especially when it comes to drinking habits and what’s in their glasses.
Over the past few years, the No/Lo (No Alcohol / Low Alcohol) movement has gained serious momentum. Driven largely by Gen Z’s growing focus on wellness, mental health, and mindful living, more and more consumers are seeking festive experiences that don’t compromise their values or well-being. In response to this evolving demand, Coachella partnered in 2022 with The New Bar, a 100% alcohol-free bar concept. French Bloom was proud to be a part of the inaugural arrival of The New Bar ar Coachella. Now in its third year, The New Bar continues to be a magnet for curious and conscious festivalgoers who want to try new things, remain sober or just switch between alcoholic drinks and non-alcoholic ones. Among the standout brands featured by The New Bar, French Bloom has quickly become a must-try reference in the alcohol-free space with its french bubbly. Combining French savoir-faire, elevated design, and complex aromas, it offers a premium alternative for those who want to celebrate without compromise!
