French Bloom Named the Official Non-Alcoholic Sparkling Wine of Formula 1®

A decade-long partnership for those shaping the future.

A new era of celebration begins

French Bloom has been named the first official non-alcoholic sparkling wine of Formula 1®, as part of a historic 10-year global partnership. This announcement marks a turning point not only for motorsports, but also for the way the world celebrates. Starting in 2025, French Bloom’s award-winning non-alcoholic sparkling wines will add a new dimension to Grand Prix weekends. Served in all Paddock Clubs managed by Formula 1® and the F1 Garage, and featured in other hospitality areas, French Bloom wines offer an inclusive and sophisticated way to celebrate every moment.

Served at every Grand Prix around the world

French Bloom becomes the first non-alcoholic sparkling wine to be officially served throughout the Formula 1® season for the next ten years. Available in the paddock and other exclusive hospitality areas, French Bloom’s non-alcoholic sparkling wines will be enjoyed by guests and fans from the Monaco Grand Prix to the Singapore Grand Prix, including stops in Las Vegas, Miami, Austin, Mexico City, São Paulo, Melbourne, Abu Dhabi, Suzuka, Spa-Francorchamps, Barcelona, Monza, Montreal, Doha, Jeddah, Budapest, Bahrain, Baku, Shanghai, and Zandvoort. Wherever the race goes, the celebration follows—alcohol-free.

French Bloom was founded by Maggie Frerejean-Taittinger and Constance Jablonski, two women who experienced firsthand the lack of high-quality non-alcoholic options. As an expectant mother with a passion for fine food and an internationally renowned model, they noticed that celebrations often excluded those who chose not to drink, and decided to change that. Their vision became a brand. With the arrival of Rodolphe Frerejean-Taittinger, an experienced Champagne producer and Maggie’s husband, French Bloom gained the technical infrastructure and winemaking expertise needed to expand globally. Today, the brand sits at the intersection of heritage and innovation and leads the category with a presence in more than 80 markets in just under three years.

In step with the future of Formula 1®

French Bloom is proud to support Formula 1®’s ongoing commitments to sustainability, including its goal of achieving net-zero by 2030. The two brands share a common vision of innovation, performance, and long-term thinking. From sourcing certified organic grapes to using energy-efficient production methods and minimizing packaging waste, French Bloom is committed to mindful winemaking at every stage. We believe that the way we celebrate should reflect our way of life.

“Formula 1® has always been synonymous with precision, speed, and vision. This partnership recognizes that the celebration is evolving as well.”

Maggie Frerejean-Taittinger, French Bloom Co-Founder

Reinventing the sparkling wine tasting experience... without alcohol

Long synonymous with celebration, Champagne continues to hold its place on the podium. But today, more and more guests are choosing to celebrate without alcohol. French Bloom’s non-alcoholic sparkling wine offers the sophistication of traditional sparkling wine, without the alcohol and without compromise. 

Our alcohol-free sparkling wines are crafted from organic French Chardonnay grapes

-the same noble grape varieties used in traditional sparkling wine. Thanks to French Bloom’s exclusive 0.0% wine refinement process

-the result of over five years of continuous R&D

-French Bloom has completely reimagined winemaking, always keeping potential dealcoholization in mind.

French Bloom has successfully found a way to remove the alcohol while preserving the minerality, structure, and finesse of the original cuvée. 

The result? A non-alcoholic French sparkling wine that is 0.0% alcohol, Full of character, complexity, and balance No added sugars, low in calories, and sulfite-free, made from organic French Chardonnay wines, this is what celebration looks like when it’s inclusive, intentional, and rooted in French excellence.

Everything you need to know

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Because every French Bloom vintage can be a memorable gift.

  • A bottle of French Bloom Le Rosé with pale pink liquid, a white label, and a metallic rose gold foil top, centered on a light beige background.
    Best seller
    A bottle of French Bloom Le Rosé non alcoholic sparkling wine with pale pink liquid and a metallic rose-gold foil top, set against a softly draped blush satin background with subtle sparkling details and a reflective surface.

    Le Rosé

    Floral & Generous - 0.0%

    From 34 €
    From 34 €
  • Six bottles of French Bloom sparkling wine, featuring three Le Blanc with pale golden liquid and gold foil tops and three Le Rosé with pale pink liquid and rose-gold foil tops, set against a light warm-gray background.
    THE PERFECT MIX
    French Bloom Le Blanc and Le Rosé bottles set against flowing ivory fabric.

    Le Blanc & Le Rosé Set

    6 x Non-Alcoholic Sparkling Wine

    180 €
    180 €

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