Where did you get the idea for the name?
Constance Jablonski: Bloom means to blossom. The idea was to convey the idea of becoming the best version of yourself. French Bloom is "that little extra" to brighten up your life.
Maggie Frerejean-Taittinger: Without forgetting that we are all the best version of ourselves when we are surrounded by our loved ones. We are sharing with them, without cheating or judgment - with or without alcohol. " The reason we call it "French" is simply because sparkling wines are produced in France - the noble and nourishing land of wine - and we wanted to launch the adventure in this country.
What makes French Bloom different from other classic non-alcoholic beverages already available?
Maggie Frerejean-Taittinger: The brand is the result of 2 years of research and development, it has undergone more than 70 tests and is characterized by its flavors as subtle as those of a good wine. Where most non-alcoholic beverages can disappoint, we wanted to work around a real taste experience - with the complexity and elegance of wine.
Constance Jablonski: Our challenge and motivation throughout the process was to combine pleasure and well-being, without making concessions on taste.
Less than a year after its launch, the drink has succeeded in conquering the hearts of the French - but also of buyers beyond their borders. How do you explain this success?
Constance Jablonski: First of all, we didn't expect such a warm welcome! We were afraid that the local population would have difficulty accepting this product, but the opposite has happened! People seem to want to reduce their alcohol consumption and are looking for an alternative. One of the factors explaining this phenomenon could be the confinement, which has been a catalyst in the sense that people have become aware of the need to take care of themselves. We all drank a lot during the first lockdown too, and that's kind of contradictory. So today, everyone seems to want to take care of themselves.
Taking care of your health is also about living as long as possible - cutting down on your drinking is part of that.
What has been your biggest challenge?
Constance Jablonski: Getting into the French market! Our goal was neither to break the codes of an already established territory, nor to teach lessons with wellness injunctions. In no way do we want to demonize alcohol. Maggie and I both drink alcohol from time to time. French Bloom is just an alternative, a little something extra for everyday life.
Maggie Frerejean-Taittinger: Another challenge has been to think about the entire supply chain - to be as consistent as possible with today's expectations, and with conscious production of glass or cork in our packaging.
