Non-Alcoholic Excellence, Le Meurice Style

Non-Alcoholic Excellence, Le Meurice Style

Events

At the heart of the Parisian winter, Le Meurice reinvents Dry January as a gastronomic celebration where sobriety becomes an art of living.

by Pauline Borgogno

A Manifesto for non-Alcoholic Gastronomy

January is no longer that month of quiet asceticism following the holiday festivities. At Le Meurice, it takes on a new elegance one of joyful, indulgent sobriety, resolutely celebrated. Now a ritual after the excesses of year-end celebrations, the Dry January experience finds here an exceptional setting, where alcohol-free offerings rise to the level of gastronomic expression.


For the past two years, a fruitful collaboration has united the Parisian palace with Benoît d’Onofrio, also known as the Sobrelier. Together, they explore food and “sobrewage” pairings at Restaurant Le Meurice Alain Ducasse, driven by a shared commitment: French sourcing, a near zero-waste approach, and a bold vision of non-alcoholic creations conceived as a territory for creativity in their own right. Alongside Chef Amaury Bouhours and Head Sommelier Gabriel Veissaire, this partnership has naturally evolved into a manifesto for a new kind of Dry January.

A Sensory Dialogue Between Plate and Glass

The experience begins upon arrival withCourge de Là, a finely sparkling sobereverage blending Chasselas grape, butternut squash, passion tagetes, and physalis. Crafted using a method inspired by natural sparkling wines, it opens the meal like a promise that of uncompromising gastronomy. Three creations then follow, designed in resonance with the chef’s boldly textured cuisine.Let It Beet, vintage 2025, is born from a spontaneous fermentation of Muscat of Hamburg, purple shiso, Crapaudine beetroot, whole pomegranate, and southernwood.How Can You Mangue a Broken HeartandRandom Access Memoris, both vintage 2024, have gained depth over time, refining their structure much like a great white wine. A sensory composition where plate and glass converse with rare intensity.

Dry January, Reimagined

Because January does not forbid celebration, Le Meurice extends the experience at Restaurant Le Dalí. Here, Dry January becomes sparkling thanks to the non-alcoholic cuvées French Bloom Extra Brut, Rosé, and Vintage 2023, offered throughout the month to accompany Chef Clémentine Bouchon’s seasonal cuisine. A luminous, light, and festive interlude.


Finally, Bar 228 offers a nod to its history by revisiting its iconic cocktail. Created in 2000 for the bar’s reopening, the Millenium becomes Millenium .0, crafted with French Bloom Rosé. A festive, precise, and delicate cocktail to raise a glass to the new year without alcohol, yet never without flair.


At Le Meurice, Dry January is not a renunciation; it is a celebration. A celebration of inventive gastronomy, reinvented pleasure, and an elegance that, even in sobriety, never relinquishes exceptionality.

  • A bottle of French Bloom Le Rosé with pale pink liquid, a white label, and a metallic rose gold foil top, centered on a light beige background.
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    A bottle of French Bloom Le Rosé non alcoholic sparkling wine with pale pink liquid and a metallic rose-gold foil top, set against a softly draped blush satin background with subtle sparkling details and a reflective surface.

    Le Rosé

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    French Bloom Extra Brut bottle against an elegant silver luminous background.

    L'Extra Brut

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    CHF 52
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  • French Bloom La Cuvée Vintage 2023 bottle presented alongside its signature wooden gift box.
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    French Bloom La Cuvée Vintage 2023 bottle set against a deep brown sculptural background.

    La Cuvée Vintage 2023

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