French Bloom is back in Indio with The New Bar for a second year

Amidst the pulsating beats, summer boho fashion and art installations, French Bloom is thrilled to return to The New Bar, Coachella’s pioneering 0.0% partner since 2023.

French Bloom will be available throughout the festival grounds, offering guests a refined and refreshing way to enjoy every moment. From dancing under the stars to relaxing in the sun or catching a favourite artist on stage, French Bloom’s sparkling cuvées bring their signature effervescence to the Coachella experience.

This collaboration reflects a shared vision of more mindful, inclusive celebration, creating space for everyone to sip, savour and celebrate in their own way.

Founded in 2022 in Venice, California, The New Bar was created with a mission to help people discover new ways to enjoy sophisticated drinks as part of their lifestyle.

Founded by Brianda Gonzalez, The New Bar has always focused on making the experience feel fun, social and effortless. Today, through its two bottle shops, the brand curates a selection of some of the most exciting premium 0.0% beverages on the market.

Whether you’re fully embracing #Soberchella or simply enjoying a refreshing break between sets, stop by The New Bar, Coachella’s pioneering 0.0% bar, where we’ll be celebrating truly together.

Festival-goers will have two options to discover: French Bloom Le Blanc, served by the glass, with its signature minerality and notes of pear and white-fleshed fruits; or the Fresh Bloom Cocktail, a vibrant blend of Optimist Fresh, French Bloom Le Blanc, fresh strawberries and basil, capturing the spirit of summer in every sip.

As you immerse yourself in the magic of Coachella, remember to raise a glass of French Bloom to the moments that matter most. Whether you're sharing laughs with friends, discovering new music, or simply basking in the desert heat, let French Bloom be your trusted companion throughout the festival journey. Here's to unforgettable memories, boundless joy, and a Coachella experience unlike any other! 

Coachella stands as an iconic annual event in Indio, California, that no one wants to miss! Celebrated for its stellar lineup, spanning diverse musical genres, and its vibrant, art-filled ambiance, Coachella Valley Music and Arts Festival draws music enthusiasts from around the globe. It's a cultural phenomenon, offering an unparalleled experience that merges live performances, interactive art installations, and a unique desert setting. But Coachella isn't just about the music; it's a fashion spectacle in its own right. Attendees showcase a kaleidoscope of styles, from bohemian chic to avant-garde couture, creating a vibrant tapestry of fashion trends. It's a place where creativity knows no bounds, and self-expression reigns supreme. Festival-goers don their most daring and eye-catching ensembles, often featuring flowing fabrics, fringe, floral prints, and eclectic accessories. 

Find French Bloom during both weekends of the Coachella Valley Music and Arts Festival, from April 12–14 and April 19–21, at The New Bar in the Indio Central Market and VIP area. Stop by and raise a glass with us to an unforgettable celebration of music and creativity.

Get ready to kick off Coachella, dance like nobody’s watching and make memories that last long after the final set. Coachella only comes around once a year, so seize the moment and celebrate truly together with French Bloom’s 0.0% sparkling cuvées.