French Bloom Named the Official 0.0% Sparkling Cuvée of Formula 1®

A decade-long partnership for those shaping the future.

A new era of celebration begins

French Bloom has been named the first Official 0.0% Sparkling Cuvée of Formula 1®, as part of a historic 10-year global partnership. This announcement marks a new chapter not only for motorsport, but also for the way the world celebrates.

Starting in 2025, French Bloom’s award-winning sparkling cuvées will bring a new dimension to Grand Prix weekends. Served in all Paddock Clubs managed by Formula 1® and the F1 Garage, as well as selected hospitality areas, French Bloom offers an inclusive and sophisticated way to celebrate every moment.

Served at every Grand Prix around the world

French Bloom becomes the first 0.0% sparkling cuvée to be officially served throughout the Formula 1® season for the next ten years. Available in the paddock and other exclusive hospitality areas, French Bloom’s sparkling cuvées will be enjoyed by guests and fans from the Monaco Grand Prix to the Singapore Grand Prix, including stops in Las Vegas, Miami, Austin, Mexico City, São Paulo, Melbourne, Abu Dhabi, Suzuka, Spa-Francorchamps, Barcelona, Monza, Montreal, Doha, Jeddah, Budapest, Bahrain, Baku, Shanghai and Zandvoort.

Wherever the race goes, the celebration follows with French Bloom.

French Bloom was founded by Maggie Frerejean-Taittinger and Constance Jablonski, two women who experienced firsthand the lack of sophisticated alternatives for those choosing a different way to celebrate. As an expectant mother with a passion for fine food and an internationally renowned model, they saw how often people could feel left out of the ritual and pleasure of the occasion, and decided to create something new.

Their vision became French Bloom. With the arrival of Rodolphe Frerejean-Taittinger, an experienced Champagne producer and Maggie’s husband, the Maison gained the technical expertise and infrastructure needed to bring that vision to life and expand internationally.

Today, French Bloom sits at the intersection of heritage and innovation, bringing a new expression of premium sparkling cuvées to more than 80 markets worldwide.

In step with the future of Formula 1®

French Bloom is proud to support Formula 1®’s ongoing commitments to sustainability, including its goal of achieving net zero by 2030. The two brands share a common vision of innovation, performance and long-term thinking.

From sourcing certified organic grapes to using energy-efficient production methods and minimizing packaging waste, French Bloom is committed to a mindful approach at every stage. We believe the way we celebrate should reflect the way we want to live.

“Formula 1® has always been synonymous with precision, speed, and vision. This partnership recognizes that the celebration is evolving as well.”

Maggie Frerejean-Taittinger, French Bloom Co-Founder

Reinventing the sparkling cuvée tasting experience.

Long synonymous with celebration, Champagne continues to hold its place on the podium. But today, more and more guests are choosing a different way to celebrate. French Bloom offers the sophistication, ritual and refinement of a premium sparkling cuvée, without compromise.

Our sparkling cuvées are crafted from organic French Chardonnay grapes, selected for their freshness, structure and aromatic complexity. Thanks to French Bloom’s exclusive 0.0% Cuvée Revelation Process, each expression is carefully refined to preserve balance, texture and character.

Everything you need to know

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Because every French Bloom vintage can be a memorable gift.

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