Starting on April 11, 2025, the California desert will once again come alive with Coachella, one of the world’s most iconic music festivals. With artists including Lady Gaga, Charli XCX and Post Malone set to perform, another movement continues to grow alongside the music: the rise of 0.0% celebration.
At the forefront of this shift is The New Bar, Coachella’s first dedicated 0.0% bar, with whom French Bloom is proud to partner for a third consecutive year.
Coachella is more than a stage for the world’s biggest artists. It is a cultural barometer, reflecting and often amplifying emerging trends across music, fashion, wellness and the way we celebrate.
In recent years, the festival has continued to create a more inclusive experience, including new ways for guests to enjoy what is in their glass. As more festivalgoers embrace mindful choices and 0.0% alternatives, The New Bar has become a destination for those looking to discover something different.
French Bloom has been part of that experience since The New Bar first arrived at Coachella. Now in its third year of partnership, the Maison returns with its premium sparkling cuvées, combining French savoir-faire, elevated design and complex aromas.
Whether guests are embracing a fully 0.0% weekend or simply alternating throughout the festival, French Bloom offers a refined way to sip, savour and celebrate without compromise.
Launched in 2022 in Los Angeles, The New Bar was founded with a clear mission: to make celebration more inclusive and accessible, without compromising on taste, aesthetics or experience.
Its return to Coachella in 2025 marks the continuation of a strong and evolving partnership with French Bloom. For the third consecutive year, French Bloom remains the only French 0.0% sparkling cuvée Maison featured at the festival, reflecting its pioneering role and long-term commitment to a new way of celebrating.
Together, French Bloom and The New Bar are helping redefine the rules of celebration, creating space for a new generation of joyful, elegant and inclusive toasts.
The success of French Bloom and The New Bar at Coachella is a true reflection of a worlwide shift regarding alcohol consumption. Across the globe, more and more major music festivals are embracing No/Lo beverage offerings, recognizing the changing preferences of younger generations. The presence of No/Lo options isbecoming not onlyaccepted but expected at leading cultural events. Coachella 2025 is part of this global evolution a celebrationthatseeks to honordiversity in how wechoose to connect, enjoy, and celebratetrulytogether.
For Coachella 2025, French Bloom at The New Bar invites festivalgoers to discover its 0.0% sparkling cuvées through an exclusive line-up created for the desert.
French Bloom Le Rosé will be served by the glass throughout the festival. With elegant notes of red berries and rose petals, followed by a fresh, crisp finish, Le Rosé is a natural choice for sipping under the desert sun or between live performances.
For 2025, French Bloom and The New Bar are also unveiling an exclusive creation: The Desert Bloom Cocktail, a refreshing 0.0% serve blending French Bloom Le Blanc with Mionetto Aperitivo, grapefruit and cucumber. Created for Coachella’s sun-soaked, botanical atmosphere, this floral and mineral spritz offers an original and refined take on the classic spritz.
Organic, french, sulfites-free, gluten-free, without conservatives and low in calorie, French Bloom is the drink of choice to enjoy your time at Coachella! With a deep-rooted commitment to nature and French Know-How, French Bloom adds a sparkling note of sophistication to Coachella’s beverage landscape.
French Bloom will be available during the whole Festival at The New Bar at The Terrace GA and 12 peaks VIP area for an elevated tasting experience.
By the glass or in the Desert Bloom Cocktail, French Bloom invites all Coachella attendees to celebrate every moment in style, with intention, and without compromise.
Tchin-Tchin!
Crisp & Balanced - 0.0%
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Floral & Generous - 0.0%
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