2026 INNOVATOR OF THE YEAR

2026 INNOVATOR OF THE YEAR

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Maggie Frerejean-Taittinger has been nominated for Innovator of the Year at the 2026 Wine Enthusiast Wine Star Awards, recognizing the pioneering vision behind French Bloom.

Since launching in 2021, French Bloom has approached premium 0.0% sparkling cuvées with the standards and ambition of a French Maison, beginning with the quality of its organic Chardonnay and continually refining every stage of the process.

Five years later, French Bloom is present in more than 70 countries and has become one of the most awarded names in the premium sparkling alternative category. Its cuvées have received international recognition year after year, including three World’s Best titles at the World Sparkling Wine Awards and three USA TODAY 10BEST Readers’ Choice distinctions.

The ambition, however, remains the same: to create 0.0% sparkling cuvées with complexity, precision and a true sense of place.

A New Approach to 0.0% Sparkling Cuvées

French Bloom was founded on a simple idea: choosing 0.0% should never mean giving up the complexity, ritual and pleasure of a refined sparkling cuvée.

The Maison crafts its cuvées from carefully selected organic French Chardonnay, with particular attention given to the quality of the base and the expression of the fruit from the very beginning. The character of each final cuvée starts in the vineyard and is shaped through every stage of the process.

From ageing and refinement to blending and the final stages of production, each step is designed to preserve freshness, structure, aromatic complexity and length.

This precision-led approach has guided French Bloom from Le Blanc and Le Rosé through to L’Extra Brut and La Cuvée Vintage 2023.

Pushing 0.0% Sparkling Cuvées Further

French Bloom has always believed that 0.0% sparkling cuvées should be judged first on their quality, complexity and ability to express a true sense of place.

That philosophy has shaped the development of the collection over the past five years.

La Cuvée Vintage 2023 marked an important step forward. Crafted from 100% organic Chardonnay, with part of the cuvée aged in oak, it embraces the character of a specific vintage rather than seeking absolute consistency from one year to the next.

It also reflects a question that is becoming increasingly central to French Bloom’s work: how far can a 0.0% sparkling cuvée go in expressing vintage, origin and terroir?

For French Bloom, that is where some of the most exciting possibilities now lie.

“What excites me most is that we’re no longer asking whether 0.0% sparkling cuvées can be exceptional. We’re asking how far they can go, how much place, vintage and character they can express. That feels like a much more interesting question.”
— Maggie Frerejean-Taittinger, Co-Founder of French Bloom

Limoux, Vintage and Terroir

French Bloom’s work in Limoux, in the South of France, is central to this next chapter.

With its long history of sparkling production and a climate particularly suited to Chardonnay, Limoux gives the Maison the opportunity to work further upstream, from the vineyard through to the creation of increasingly precise cuvées.

Greater involvement in the vineyard and cellar also means greater attention to the character of each harvest.

The objective is not simply to refine 0.0% sparkling cuvées. It is to create expressions with greater identity, precision and connection to where they come from.

Five Years of French Bloom

Since its launch in 2021, French Bloom has grown from a new expression of 0.0% sparkling cuvées into an international Maison present in more than 70 countries.

Its cuvées have received repeated international recognition, including three World’s Best titles at the World Sparkling Wine Awards and three USA TODAY 10BEST Readers’ Choice distinctions.

Other important milestones have followed, including the arrival of Moët Hennessy as a minority investor, French Bloom’s partnership with Formula 1® and a growing presence in leading restaurants, hotels and retailers around the world.

For co-founders Maggie Frerejean-Taittinger and Constance Jablonski, those milestones have always gone hand in hand with the evolution of the Maison’s cuvées.

Each new expression has been an opportunity to refine, experiment and continue pushing the 0.0% sparkling category further.

Why the Wine Enthusiast Nomination Matters

The Wine Enthusiast Wine Star Awards recognize the people and companies helping shape the future of the wine and beverage industry.

French Bloom’s nomination for Innovator of the Year is especially meaningful because innovation has been at the heart of the Maison since its creation.

At French Bloom, innovation does not mean turning away from tradition. It means taking French savoir-faire, precision and the rituals of celebration and exploring how they can evolve.

That approach has led French Bloom from its first organic sparkling cuvées to increasingly sophisticated expressions, a deeper focus on vintage and greater attention to terroir.

The Wine Enthusiast nomination recognizes that work, but also something larger: 0.0% sparkling cuvées are increasingly becoming part of the broader conversation about the future of celebration.

The Future of French Bloom

The next stage for French Bloom is increasingly focused on what happens at the very beginning: in the vineyard, the quality of the grapes and the character of each harvest.

The Maison will continue to refine its approach while exploring how vintage, origin and terroir can be expressed with even greater clarity in 0.0% sparkling cuvées.

Limoux will be central to that work.

Five years after French Bloom was created, the possibilities for 0.0% sparkling cuvées look very different.

And we intend to keep expanding them.

Discover French Bloom

The French Bloom collection includes Le Blanc, Le Rosé, L’Extra Brut and La Cuvée Vintage 2023, each offering a different expression of the Maison’s approach to premium 0.0% sparkling cuvées.

French Bloom creates 0.0% sparkling cuvées in France from organic Chardonnay, combining French savoir-faire with a new vision for the future of celebration.

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